MARINA VARZAR

With 20+ years in the tech industry, Marina combines global business leadership with a deep understanding of people and culture. Currently leading DataArt’s operations in Serbia. Before joining DataArt, Marina held leadership roles at Motorola, EMC, and Dell, and gained international experience working in the USA, Russia, and Serbia. She has successfully launched R&D centers from the ground up, led complex M&A transitions, and built distributed teams that thrive across borders and time zones. Marina is passionate about building tech organizations where both innovation and people flourish. She’s also an active contributor to the regional tech ecosystem through her role on the Board of the Serbian IT Association (SITA).

Panel: IT Entrepreneurship & Leadership: How to Scale Tech Companies and Create Impact

The IT industry in Serbia and the region is entering a new chapter: companies are growing, teams are becoming global, and the market is changing faster than ever.

But what does it actually mean to scale a company in this context? How do leaders maintain culture and quality as organizations grow from dozens to hundreds or even thousands of people?

And perhaps most importantly, how do you not lose yourself in the process, but instead leave a lasting impact: on your team, your community, and the industry?