Software architecture shapes how we build and sustain complex systems. Yet one of the hardest parts isn’t design, it’s explaining those designs so others understand and support them. This talk focuses on how to communicate architecture clearly to both technical and non-technical stakeholders. We’ll look at practical techniques: using diagrams and models effectively, choosing language that removes ambiguity, and framing trade-offs in ways people can grasp. Attendees will leave with concrete strategies to make their architectural decisions visible, persuasive, and actionable.